Smartness is an Italian hospitality technology suite used mainly across Europe by hotels, B&Bs and vacation rentals. Its products cover dynamic pricing, property management, AI chat, advertising and online reputation.

Because it is a suite rather than a single tool, operators tend to adopt the parts they need and add others later, keeping everything under one supplier.

The €240/month figure is the published price of Smartads, its advertising product, rather than the price of the pricing tool. Other modules are quoted separately, and a free demo is offered.